Google Analytics 4
Events, properties and the modern measurement model.
Services · 06
Analytics & Reporting
Decisions backed by data, not guesses. Reading the numbers behind the marketing and turning them into the next right move.
- GA4
- Funnels & events
- Dashboards
- KPIs
- Attribution
- Reporting
The short version
Marketing is guesswork without the numbers
A campaign's story isn't told by impressions — it's told by what people actually did. I'm learning to wire up measurement properly, so every channel can prove its part.
Clean data makes every other discipline sharper.
Why it matters
One source of truth changes everything
When everyone looks at the same dashboard, decisions stop being opinions.
My goal is reporting that makes the next move obvious.
Curriculum
What I'm covering
Funnels & events
Tracking the steps people take to conversion.
Dashboarding
Turning raw data into at-a-glance clarity.
KPI frameworks
Choosing the metrics that actually mean something.
Attribution basics
Understanding which touchpoints earned the credit.
Reporting
Telling the story behind the numbers.
Output
What I can deliver
GA4 setups
Configured properties with clean, meaningful events.
Tracking plans
Event and conversion schemas documented end to end.
Dashboards
Looker Studio views built around decisions.
KPI frameworks
The few numbers that matter, per goal.
Monthly reports
Clear, honest summaries with next steps.
Funnel analyses
Where people drop off, and where to fix.
Stack
Tools I use here
GA4
Google Tag Manager
Looker Studio
Google Sheets
Excel
Hotjar
Let's build
Got an analytics challenge?
Send me a real (or made-up) brand problem. I'll treat it like a client project and show my work.