List building
Growing an audience of people who actually want your mail.
Services · 05
Email Marketing
The channel you own — no algorithm required. Building relationships in the inbox, from first subscribe to loyal customer.
- List building
- Segmentation
- Welcome flows
- Newsletters
- Subject lines
- Automation
The short version
Permission-based marketing, at its best
Email is the only channel where you own the relationship directly. I'm learning to treat every address as a person who chose to hear from you — and to earn that choice with every send.
The open rates you earn are worth more than impressions you rent.
Why it matters
The quiet workhorse of revenue
Email consistently out-converts most channels because it's personal and direct.
With strong flows, a welcome email alone can do heavy lifting — and I'm building those systems from the ground up.
Curriculum
What I'm covering
Segmentation
Sending the right message to the right subset.
Welcome flows
The first emails that set the whole relationship.
Newsletters
A habit readers open, not a blast they delete.
Subject lines
The fight for the click, won or lost in 40 characters.
Automation & deliverability
Flows that run themselves — and land in the inbox.
Output
What I can deliver
Welcome sequences
Multi-email journeys that onboard and convert.
Cart recovery flows
Win-back journeys that quietly recover revenue.
Newsletter templates
Responsive layouts ready for any ESP.
Segmentation plans
How to slice the list for relevance.
Subject line suites
A/B-ready options for every send.
Deliverability checklists
Auth, spam checks and content hygiene.
Stack
Tools I use here
Mailchimp
MailerLite
Brevo
GA4
Canva
ChatGPT
Let's build
Got an email challenge?
Send me a real (or made-up) brand problem. I'll treat it like a client project and show my work.