A/B testing
Designing experiments you can actually trust.
Services · 07
Conversion Rate Optimization
Every visitor is a conversation. Studying behaviour, removing friction and turning more attention into action.
- A/B testing
- Landing pages
- UX review
- Heatmaps
- Copy experiments
- Funnels
The short version
Don't buy more traffic, convert what you have
Most businesses have a leaky bucket — the fix is often in the page, not the ad. I'm learning to find the friction that's quietly costing conversions.
Improving conversion rate means every visit you already pay for works harder.
Why it matters
Small changes, measured honestly
A headline, a button, a form field — tested properly, small shifts compound into serious gains.
CRO is where psychology meets data.
Curriculum
What I'm covering
Landing page design
Structure, hierarchy and proof that convert.
UX review
Finding the friction that quietly kills conversion.
Heatmaps & recordings
Watching real behaviour, not guessing it.
Copy experiments
Testing the words that move the needle.
Funnel analysis
Tracing where and why people drop off.
Output
What I can deliver
CRO audits
A prioritized list of conversion blockers.
A/B test plans
Hypotheses, variants and success metrics.
Landing page redesigns
Wireframes built around a single action.
Heatmap reviews
Readable summaries of real behaviour.
Copy tests
Alternative headlines and CTAs ready to run.
Funnel teardowns
Drop-off maps with fixes for each stage.
Stack
Tools I use here
Hotjar
Crazy Egg
GA4
VWO
Google Forms
Figma
Let's build
Got a conversion challenge?
Send me a real (or made-up) brand problem. I'll treat it like a client project and show my work.