Positioning
The one idea the brand owns in the customer's mind.
Services · 09
Strategy & Funnels
The big picture before the pixels. Connecting brand, audience and channels into one coherent growth plan.
- Positioning
- Personas
- Funnels
- Channel planning
- Roadmaps
- Marketing mix
The short version
Strategy turns effort into direction
Before a single ad or post, someone has to decide what the brand stands for, who it's for, and how it grows. That's the part I love — building the map before the journey.
Every executional decision gets easier when the strategy is clear.
Why it matters
Every channel works better inside a plan
Channels amplify a strategy; they don't replace one.
I'm learning to connect audience, message and channels into a growth plan that makes the whole toolkit more effective.
Curriculum
What I'm covering
Buyer personas
Real, researched pictures of who you're talking to.
Funnel building
The full journey from first touch to loyal customer.
Channel planning
Which channels, in what order, and why.
Growth roadmaps
A sequenced plan with clear milestones.
Marketing mix
Balancing reach, cost and impact across the toolkit.
Output
What I can deliver
Positioning statements
A sharp, ownable idea in a few lines.
Persona packs
Research-based portraits of the real audience.
Funnel blueprints
Journeys mapped stage by stage, with KPIs.
Channel plans
Where to play, and how to win there.
Growth roadmaps
90-day plans with priorities and owners.
Marketing mix frameworks
How the budget should split, and why.
Stack
Tools I use here
Notion
Miro
GA4
SWOT frameworks
ChatGPT
Google Sheets
Let's build
Got a strategy challenge?
Send me a real (or made-up) brand problem. I'll treat it like a client project and show my work.