Services · 01

Search Engine Optimization

Making brands findable, quotable and climbable. Learning how search engines think — and how to earn the visibility that doesn't require paying for it.

  • Keyword research
  • On-page SEO
  • Technical SEO
  • Search intent
  • Local SEO
  • Link building

The short version

Earn the traffic that compounds

Search is where buyers show up with intent. I'm learning to speak the search engines' language — understanding what people type, why they type it, and what answer would genuinely help them.

It's about earning your place in the results, not renting it: no ad spend, just relevance, authority and technical health that build month after month.

Why it matters

The most sustainable channel there is

Paid traffic stops the moment you stop paying. Great SEO keeps working while you sleep.

For small businesses especially, a few well-chosen rankings can outperform a whole paid campaign — and I want to build that kind of durable asset.

Curriculum

What I'm covering

01

Keyword research

Finding the words real customers search for — and the gaps nobody is filling.

02

Search intent

Matching every page to what the searcher actually wants: to learn, compare or buy.

03

On-page SEO

Titles, headings, content and structure that make relevance obvious to engines.

04

Technical SEO

Crawlability, speed, mobile and indexation — the plumbing underneath the rankings.

05

Local SEO

Helping neighbourhood businesses own the map pack and local results.

06

Link building

Earning the authority that comes from being recommended by others.

Output

What I can deliver

  • SEO audits

    A full-site teardown: keyword gaps, on-page issues and quick wins worth shipping.

  • Keyword maps

    A prioritized plan of what to target — and on which page.

  • On-page recommendations

    Concrete edits to titles, headings and content, explained simply.

  • Technical fixes

    Indexation, speed and structure issues spelled out in plain language.

  • Local SEO setups

    Google Business Profile, citations and local landing pages.

  • Content briefs

    SEO-shaped briefs a writer can run with immediately.

Stack

Tools I use here

Google Search Console Google Keyword Planner GA4 Screaming Frog PageSpeed Insights Ahrefs

Let's build

Got an SEO challenge?

Send me a real (or made-up) brand problem. I'll treat it like a client project and show my work.

Let's talk See my practice work
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